Konovo’s latest survey of 100 U.S. healthcare consumers reveals shifting perceptions around rising healthcare costs, evolving policy, and the future of Medicare and Medicaid.
While many respondents view current federal healthcare policies in a positive light, significant concerns persist—particularly around affordability, coverage consistency, and access to providers. These insights help healthcare leaders better understand what matters most to consumers right now.
Download the report to explore what’s driving consumer sentiment—and where expectations are headed next.
Download our ebook, “The Evolution of Market Research in Healthcare,” to discover the trends redefining the field and how Konovo is helping companies turn insight into action.
© 2025 Konovo Insights