Healthcare is Evolving. Your Market Research Should Too.
Bridging the Data Gap to Generate More Impact
The healthcare industry is facing massive transformation — workforce burnout, the rise of AI, and shifting regulatory pressures are changing everything from care delivery to commercialization. Yet, most market research methods haven’t kept up.
That’s where Konovo comes in.
Download our new e-book!

We’re introducing a new era of healthcare market research — one that’s faster, smarter, and more connected.
Download our new ebook, “The Evolution of Market Research in Healthcare,” to discover the trends redefining the field and how Konovo is helping companies turn insight into action.
What you’ll learn:
- Why traditional research methods are falling short. Burned out physicians, tighter timelines, and AI-driven care models are exposing the cracks in outdated methodologies. We surveyed 200 physicians to get a firsthand view.
- Where today’s budgets are shifting — and why speed alone isn’t the answer. See how companies are rethinking primary vs. secondary research, and what’s needed to bridge the gap.
- What a modern research ecosystem looks like. Learn how Konovo is combining real-time tech, real-world insights, and research expertise to unlock better decisions across the product lifecycle.
Download our e-book now and join the connected research ecosystem that’s powering the next wave of healthcare innovation.