2025 State of Healthcare: Consumer Perceptions

How Consumers Really Feel About U.S. Healthcare

Konovo’s latest survey of 100 U.S. healthcare consumers reveals shifting perceptions around rising healthcare costs, evolving policy, and the future of Medicare and Medicaid.

What you’ll learn:

While many respondents view current federal healthcare policies in a positive light, significant concerns persist—particularly around affordability, coverage consistency, and access to providers. These insights help healthcare leaders better understand what matters most to consumers right now.

The top concerns consumers have about Medicare, Medicaid, and their insurance coverage
How perceptions of cost, access, and affordability have changed since April
What consumers say they want to see improve in the U.S. healthcare system

Download the report to explore what’s driving consumer sentiment—and where expectations are headed next.

We’re introducing a new era of healthcare market research — one that’s faster, smarter, and more connected.

Download our ebook, “The Evolution of Market Research in Healthcare,” to discover the trends redefining the field and how Konovo is helping companies turn insight into action.