Inside the Cash-to-Care Movement: Early Insights from Clinicians Report

How Clinicians View the First Wave of Cash-to-Care Change

Baseline results reveal growing curiosity about DPC and cash-pay care, paired with expectations of faster decisions, clearer pricing, and more autonomy. Yet clinicians also anticipate challenges!

What you will learn

In this report, Early findings from Konovo’s Cash-to-Care Intelligence Tracker show clinicians entering 2026 with both optimism and concern. Many anticipate that Direct Primary Care and other cash-pay models will expand access, simplify decision-making, and increase clinical autonomy. At the same time, they foresee widening inequities, confusion at the boundary of insurance-based care, and new administrative complexity—signals that the shift toward direct care will bring meaningful opportunities and risks in parallel.

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