Multi-Market Qualitative Insights Using Adaptive Recruitment and AI-Moderated Discussions
Konovo’s Immunization Decision-Makers Case Study demonstrates how AI technology and adaptive recruitment strategies can deliver high-quality insights across diverse global markets. Targeting primary care physicians, general practitioners, pediatricians, APRNs, and PAs in the USA, Brazil, Germany, and France, we conducted 60-minute online focus groups and bulletin boards within a tight 24-hour discussion window. Leveraging AI-moderated Q&A sessions, dynamic quota management, and specialty recruitment through both panels and the Konovo Executive Recruiting team, we achieved a 70% incidence rate, 90% active participation, and on-time completion despite mid-field quota changes. This innovative approach delivered actionable, timely intelligence to guide immunization strategies while setting a benchmark for efficiency and engagement in healthcare market research.
