Corporate Governance
Trust, transparency, and responsible innovation are foundational to how Konovo operates. Our governance framework brings together the standards and practices that guide our approach to data protection, AI, research quality, ethics, and sustainability.
Trust Center
Our commitment to privacy and the protection of personal information.
Our commitment to ethical behavior, integrity and respect in everything we do
Privacy
Privacy Policy
Protecting personal data is central to how Konovo operates. Our Privacy Policy explains how we collect, use, protect, and disclose personal data across our website, services, research activities, marketing communications, and business operations.
AI
AI is a core underlying technology of Konovo’s Intelligent Platform. Our AI Statement outlines how we use AI responsibly across research services, including survey preparation, data processing, analysis, reporting, and insight generation.
Konovo uses AI to accelerate and enhance understanding of human-created data — not replace it. We do not use AI-generated data in place of actual respondent data, do not incorporate client data into AI training models, and ensure AI-assisted outputs are reviewed and validated by qualified research professionals.
Our Responsible AI Principles:
Transparency
Accuracy + Human Oversight
Bias + Fairness
We believe AI should enhance human potential, not replace it.
See how that philosophy shapes hiring at Konovo.
Panel
Survey data quality starts with the participant. Konovo’s deep profiling, rigorous recruitment, and industry-leading quality measures make us the obvious choice.
Questionnaire and survey design plays a vital role in the engagement of physicians and patients during the survey experience.
High-quality survey data is a partnership between Konovo and our clients.
We differentiate between normal human behaviour — including momentary inattention and survey fatigue — versus consistent inattention and fraudulent activity.
The Three Pillars of Panel Quality
Verify
- AI-powered photo ID check
- API-based verification
- Manual reviews for anomalies
Validate
- Credentials & specialties checked
- No access before full validation
- Profiling completed pre-survey
Monitor
- Machine learning flags odd behavior
- Redemption/survey behavior tracked
- Inattentive users removed
Responding Patterns — What Is Normal and Acceptable?
Engaged and Thorough
- All answers are consistent
- Open-end responses are expansive and detailed
Attentive but Fallible
- High levels of attention but may have momentary lapses
- Somewhat short but sensible OEs (potentially less OEs towards the end of a long survey)
- Survey length is slightly less than average
- Tripped up on confusing question(s)
- Straight-lined on 1-2 questions that did not have opposing statements
Bad Actors
- Speeds through survey in less than 1/2 the median survey time
- Consistent straight-lining, specifically on questions with opposing statements
- Multiple failed logic-checks and unlikely combinations compared to other respondents
- Nonsensical OEs (either gibberish or not pertaining to the question)
- Copy/pasted OE text
Global Research Standards
Industry Standards & ESOMAR
Konovo’s approach to research quality combines recognized industry standards, technology-enabled controls, and human oversight. This includes healthcare-specific codes such as EphMRA and BHBIA, quality frameworks like ISO 20252 and ISO 27001, and guidance from national bodies including MRS and the Insights Association. From the way participants enter our platform to the way data is reviewed, validated, and analyzed, we apply multiple layers of quality assurance designed to promote accuracy, transparency, and trust in every research engagement.
In line with industry best practices and our commitment to transparency, Konovo provides responses to the ESOMAR 37 questions — an internationally recognized set of standards designed to help buyers of market and social research understand how data is collected, processed, and protected.
Always-On Survey Platform Controls
Our platform incorporates automated controls and quality safeguards designed to promote data integrity, reduce fraudulent activity, and support reliable research outcomes.
- Survey Entry Security & Deduplication
- Respondent and Response Quality Checks
- Procedures & Human Oversight
- Compliance, Fraud & De-Duplication Suite
- Automated Response Quality Checks
Human Oversight at Every Stage
Research quality doesn’t stop with automation. Konovo combines platform controls with active human review throughout the research lifecycle to help ensure data quality, accuracy, and consistency.
Prior to Launch:
- Testing respondent failures to pre-programmed logic flags and traps
- Testing and preventing potential odd response patterns
- AI Screener / Questionnaire logic review including trigger identification for AEs using synthetic respondents
- Agentic AI for additional link testing
At Soft-Launch and During Fieldwork:
- Duplicate or suspicious response pattern detection
- Manual and agentic AI data quality checks
- Follow-up questions / qual deep dive with participants
- AI-based analytics engine for topic tagging & coding
Data Governance
At Konovo, data security, privacy, and ethical research practices form the foundation of our mission to transform healthcare research. As a global market research and intelligence company serving pharmaceutical, biotechnology, medical device, and life sciences clients worldwide, we recognize that trust is earned through unwavering commitment to protecting the sensitive personal data entrusted to us by healthcare professionals, patients, caregivers, employees, and clients.
Information Security Excellence
Konovo is committed to establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS) in alignment with ISO/IEC 27001 requirements. Certification is currently in progress, with expected completion in 2026. We have already established comprehensive technical and organizational measures that form the backbone of our security posture, with the objective of ensuring the confidentiality, integrity, and availability of information assets across all business processes and systems.
- Role-based access control with least-privilege principles
- Multi-factor authentication for critical systems
- Monthly access reviews
Global Privacy Compliance
Konovo processes personal data in full compliance with GDPR (EU Regulation 2016/679), UK GDPR (UK Data Protection Act 2018), CCPA / CPRA (California Consumer Privacy Act and California Privacy Rights Act), and other applicable privacy laws.
- Certified under the EU-U.S., UK-U.S., and Swiss-U.S. Data Privacy Framework (DPF), as recognized by the U.S. Department of Commerce and approved by the European Commission
- Lawful mechanism for transatlantic data transfers, with oversight by the Federal Trade Commission
- Access to independent dispute resolution through the International Centre for Dispute Resolution of the American Arbitration Association
- Dedicated Data Protection Officer (DPO) and EU and UK Data Protection Representatives serving as points of contact for data subjects and regulatory authorities
Research Quality and Ethical Conduct
Konovo adheres to ISO 20252 standards for market, opinion, and social research, ensuring that all research services are delivered in accordance with industry best practices for quality assurance, ethical conduct, data integrity, and transparency. ISO 20252 certification is currently in progress. Our commitment to research excellence is reflected in our membership and compliance with leading industry codes including ESOMAR, EPHMRA, BHBIA, and the Insights Association.
- Survey design validation and pre-testing
- Multi-layered respondent authentication and quality screening
- Real-time monitoring for fraudulent or low-quality responses
- Human review and validation of all AI-assisted analysis and reporting
- Client audit rights with independent quality verification
Trusted Partner Network
Konovo partners with best-in-class sample providers, recruiters, moderators, and technology platforms through rigorous vendor selection and continuous oversight. We ensure that all partners meet rigorous privacy, security, and compliance standards before engagement and throughout the relationship lifecycle.
- Evaluation of technical capability, industry expertise, reputation, and policies and procedures
- Membership in industry associations such as ESOMAR, EPHMRA, BHBIA, and Insights Association
- ISO certifications including ISO 20252 for market research quality and ISO 27001 for information security
- Healthcare life sciences expertise and adherence to adverse event reporting obligations and industry reporting requirements
- Comprehensive IT security and privacy assessments following initial evaluation
- Commitment to international anti-bribery, anti-corruption, and anti-slavery laws and regulations
- Annual vendor reassessments for high-risk partners, and incident monitoring with immediate escalation protocols
Ethics & Sustainability
Code of Conduct
Konovo’s Code of Conduct is our shared guide to ethical and professional behavior. It outlines the standards that help us earn and maintain trust with clients, research participants, partners, and one another — including commitments to integrity, compliance, respectful workplace conduct, data privacy, research integrity, responsible AI use, and accountability.
Sustainability & Environmental Reporting
Konovo is committed to operating responsibly and reducing our environmental impact. Through transparent reporting, third-party assessments, and science-based emissions reduction targets, we continuously evaluate and strengthen our sustainability practices. Our approach is focused on accountability, measurable progress, and supporting a more sustainable future for our employees, clients, partners, and communities.
Diversity, Equity, Inclusion & Accessibility (DEIA)
At Konovo, our commitment to DEIA is rooted in connection — the idea that different backgrounds, lived experiences, and perspectives make our work stronger and our impact deeper.
We carry this commitment into our research by seeking opportunities to include a broader range of voices. By striving to design studies that reflect the full spectrum of patient, caregiver, and provider experiences, we ensure insights aren’t just representative — they’re impactful. Because every step toward equity brings us closer to more human, more complete, and more actionable insights.