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Insights that Drive Healthcare Forward

Explore articles, case studies, and expert insights that reveal what’s next in healthcare intelligence.

New Global Physician Data Reveal Mental Health Gaps in Rare Disease Care

In recognition of Rare Disease Day, Konovo conducted new global research examining how physicians are addressing and struggling to address mental health burden in rare disease care....
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AI Marketing: Four Takeaways from Konovo’s Rebrand

As Konovo prepared for its 2025 rebrand, the team embraced the energy around AI but wanted to ground the storytelling in responsible marketing—staying close to what the platform’s AI can...
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Inside the Cash-to-Care Movement: Early Insights from Clinicians

Starting in January 2026, patients can use HSAs for Direct Primary Care, speeding the shift toward cash-pay, consumer-driven healthcare. Clinicians expect greater autonomy and changing prescribing patterns, along with new...
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Nurses Warn New Federal Policy Could Deepen Workforce Strains and Limit Patient Access

New feedback from nurses shows strong concern that reclassifying advanced nursing degrees, and limiting federal funding—will intensify workforce shortages, increase financial barriers to education, and ultimately affect patient care....
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The $2,000 Fault Line: What the MPPP Is Quietly Revealing About Two Very Different Worlds of Care

Medicare’s new $2,000 annual drug spending cap is revealing disparities rather than fixing them — improving affordability in immunology while creating uneven effects in cardio-metabolic care...
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From Automation to Orchestration: How AI Connects the Research Workflow

To understand why AI matters now, trace the journey from isolated task automation to interoperable, end-to-end, human-in-the-loop orchestration....
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Choose Your Path: Solving Life Sciences Research Challenges

Life sciences research is more complex than ever. Fragmented processes, disconnected data, and fatigued audiences are slowing the path from question to insight....
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The Next Generation of Intelligent Tracker Studies: Faster, Smarter, More Actionable

Traditional tracker studies can’t keep pace with today’s rapidly shifting healthcare markets — by the time results arrive, the landscape has already changed. To stay relevant, trackers must evolve into...
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AI in qualitative research

Now is the Time to Embrace AI in Qualitative Research

Konovo’s latest article highlights why AI is no longer optional in qualitative research for life sciences. The piece draws on insights from an expert-led webinar to show that AI tools...
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From Data Overload to Actionable Insights: The Next Era of Healthcare Market Research

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