The former Konovo takes Creative Fieldwork Team of the Year; custom audience sourcing that uncovers opportunities even in complex disease categories
WATERTOWN, MA — May 22, 2025 —For the second year in a row, Survey Healthcare Global (SHG), now part of Konovo, a technology-first healthcare intelligence company, won a BOBI award as the top Creative Fieldwork Team of the Year in the prestigious competition sponsored by the British Healthcare Business Intelligence Association (BHBIA). The win attests to Konovo’s deep expertise in sourcing custom audiences for life science and healthcare market insights efforts – essential expertise that can deepen analysis and uncover opportunities, even with niche audience and disease categories — without sacrificing speed.
Led by Konovo VP of Qualitative Business Development Tamara Burke, the team representing Konovo won the award by completing a fantasy tender focused on patients living with glaucoma and the healthcare professional (HCP) specialists managing their care. Judges commended the submission for its “methodical and pragmatic approach that demonstrated a deep understanding of what it takes to deliver complex fieldwork projects” – an effort that “showcased both strategic thinking and practical expertise.”
Judges also said Konovo’s entry “showed creativity in adapting to the needs of both patients and HCPs” with its use of an online bulletin board, and praised its compliance planning that “reflected real-world awareness of recruitment and data handling requirements.”
“We’re thrilled to win the BOBI 2025 award for the second year in a row, and are grateful for the recognition of our many investments like these to advance our industry,” said Rob DeMento, chief strategy & technology officer at Konovo. “Custom audience selection is pivotal to market research success. Our innovation in this key element of the healthcare insights ecosystem via an AI-driven intelligent platform clearly sets us apart.”
Other members of the BOBI 2025 Creative Fieldwork Team of the Year include Simona Vilkaite, head of EU qualitative operations at Konovo; Oceane Motteau, team lead and senior fieldwork manager; and Sarah Muir, senior fieldwork manager.
The Best of Business Intelligence (BOBI) Awards recognize excellence in business intelligence in the UK and celebrate the dedication and spirit that define the industry. For nearly two decades, the awards have showcased the people and projects supporting healthcare professionals and making a difference to patients’ lives through insight generation. The 2025 BOBI Awards winners were announced at the ceremony held on Monday, 12th May 2025, at the Hilton London Wembley.
About Konovo
Konovo is a global healthcare company on a mission to transform research through technology. Konovo simplifies the research process, connects fragmented insights, and enhances access to hard-to-reach healthcare professionals.
Konovo supports leading market research agencies, consultancies, and pharmaceutical and healthcare brands, by connecting them to specialized healthcare audiences— physicians, KOLs, patients, caregivers, payers, and allied healthcare professionals—via an intelligent platform.
Konovo builds on a long history of success in research through the merger of InCrowd, Survey Healthcare Global (SHG), and GlocalMind that together were formerly known as Apollo Intelligence. Operating across the Americas, Europe, and Asia, Konovo connects the industry to an extensive network of audiences, partners, and data, enabling deeper, more actionable insights across healthcare.
Konovo is a portfolio company of Frazier Healthcare Partners. To learn more, visit www.konovo.com.
Contact:
Mary Kae Marinac
PR Representative for Konovo
978-685-3136
