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Insights that Drive Healthcare Forward

Explore articles, case studies, and expert insights that reveal what’s next in healthcare intelligence.

New Global Physician Data Reveal Mental Health Gaps in Rare Disease Care

In recognition of Rare Disease Day, Konovo conducted new global research examining how physicians are addressing and struggling to address mental health burden in rare disease care....
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AI Marketing: Four Takeaways from Konovo’s Rebrand

As Konovo prepared for its 2025 rebrand, the team embraced the energy around AI but wanted to ground the storytelling in responsible marketing—staying close to what the platform’s AI can...
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pills

Inside the Cash-to-Care Movement: Early Insights from Clinicians

Starting in January 2026, patients can use HSAs for Direct Primary Care, speeding the shift toward cash-pay, consumer-driven healthcare. Clinicians expect greater autonomy and changing prescribing patterns, along with new...
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Nurses Warn New Federal Policy Could Deepen Workforce Strains and Limit Patient Access

New feedback from nurses shows strong concern that reclassifying advanced nursing degrees, and limiting federal funding—will intensify workforce shortages, increase financial barriers to education, and ultimately affect patient care....
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The Next Generation of Intelligent Tracker Studies: Faster, Smarter, More Actionable

Traditional tracker studies can’t keep pace with today’s rapidly shifting healthcare markets — by the time results arrive, the landscape has already changed. To stay relevant, trackers must evolve into...
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A doctor wearing a white lab coat and a stethoscope around the neck is holding and looking at a blue smartphone. The doctor's face is partially visible, and the background shows large windows with blurred outdoor scenery

Why Healthcare Research Needs to Change

The way care is delivered is changing fast. Virtual visits, accelerated approvals, shifting policies, and rising provider burnout are making it harder to reach the right healthcare providers (HCPs)—and harder...
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Powering healthcare market research

The 3 C’s Powering the Future of Healthcare Market Research

The rapid rate of change in healthcare is being met with rising expectations for speed, quality, and relevance in market research—but market research hasn’t kept up....
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Connecting healthcare insights

Say Hello to Konovo: Connecting Insights That Matter in Healthcare

Today marks an exciting milestone in the growth of our company as we share that Apollo Intelligence is now Konovo....
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Trustworthy survey data

Why Survey Data Is More Trustworthy Than Ever Before

From AI-powered fraud detection to real-time response monitoring, modern surveys now offer a level of precision and trustworthiness that was once unattainable. As organisations increasingly rely on data to shape...
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Healthcare Insights

Engaging the Experts: How Captivating Research Transforms Healthcare Insights

Captivating research means creating research experiences that respect healthcare professionals' time, align with their workflows, and deliver value that makes participation worthwhile....
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