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Insights that Drive Healthcare Forward

Explore articles, case studies, and expert insights that reveal what’s next in healthcare intelligence.

Medical Science Liaison

MSLs Matter More Than You Think — If They Get It Right 

Medical Science Liaisons have more influence over oncology treatment decisions than most people assume. But that influence is fragile — and highly conditional. A new Konovo survey of 100 US...
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Medical Knowledge

Why OpenEvidence Is Gaining Ground with HCPs

The dominant use cases were not primarily administrative, though administrative support remains part of the picture. Physicians reported turning to OpenEvidence for clinical questions, literature reviews, and complex decision-making, particularly...
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Konovo One Year Anniversary Journey

Konovo’s one-year anniversary page highlights a year of rapid growth, bringing together global teams, technology, and healthcare audiences to create a more connected approach to insights...
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How structured physician communities are driving oncology innovation

As oncology advances, the gap between research and clinical practice continues to widen. While clinical trials provide essential evidence, they cannot fully capture the complexities of real-world care, making direct...
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Can I trust Agentic AI? Validating autonomous analytics for real-world data

This article explores the growing use of agentic AI in healthcare analytics and the critical question of whether these systems can be trusted to generate valid real-world evidence. Agentic AI...
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Impact of Recent Vaccine Recommendation Changes​

In January 2026, vaccine recommendations moved further toward shared clinical decision-making (SCDM), signaling a deliberate shift from routine action to individualized conversation. On paper, it sounds simple: empower patients, respect...
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New Global Physician Data Reveal Mental Health Gaps in Rare Disease Care

In recognition of Rare Disease Day, Konovo conducted new global research examining how physicians are addressing and struggling to address mental health burden in rare disease care....
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AI Marketing: Four Takeaways from Konovo’s Rebrand

As Konovo prepared for its 2025 rebrand, the team embraced the energy around AI but wanted to ground the storytelling in responsible marketing—staying close to what the platform’s AI can...
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pills

Inside the Cash-to-Care Movement: Early Insights from Clinicians

Starting in January 2026, patients can use HSAs for Direct Primary Care, speeding the shift toward cash-pay, consumer-driven healthcare. Clinicians expect greater autonomy and changing prescribing patterns, along with new...
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Nurses Warn New Federal Policy Could Deepen Workforce Strains and Limit Patient Access

New feedback from nurses shows strong concern that reclassifying advanced nursing degrees, and limiting federal funding—will intensify workforce shortages, increase financial barriers to education, and ultimately affect patient care....
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