Go beyond the physician

Why pharma needs to engage wider healthcare teams to better understand patient influences.

While physicians are central to diagnosis and treatment decisions across the patient journey, patients also rely on multidisciplinary care teams to manage chronic conditions, navigate treatment decisions and maintain confidence throughout their care journey.

In Unlocking the Patient Care Equation, Konovo’s latest Market Signals report, we reveal insights from research with 352 U.S. patients across seven disease areas, conducted in June 2026.

The reality of the patient care journey:

4% of patients believe pharmaceutical companies should actively engage healthcare professionals beyond physicians
Almost half of patients (44%) first contact a non-physician healthcare professional when concerns arise between appointments
During a 6-month period, 76.8% of patients interacted with at least one non-physician healthcare professional

What you will learn

Our white paper explores the report findings in more detail – uncovering the reality of the patient journey, the moments and interactions between appointments and how they shape the patient experience. Ultimately, the findings reveal the HCPs who are influencing patient confidence, trust and decision-making across the whole healthcare ecosystem.

By reading our white paper, you’ll have a better understanding of the full picture:

Uncover unmet needs beyond the consultation room
Identify hidden drivers of patient behaviour and trust
Make more informed, confident strategic decisions

Download the Beyond Physician white paper to discover the insights shaping the future of patient-centric research.

Download the report now!

Market ready insights, when you need them.

See how Konovo’s connected approach to healthcare market research helps you move from question to decision with confidence. Get in touch to discuss engaging the wider integrated healthcare team in your next insight project.