The patient journey isn’t defined by a single voice. It’s shaped by a connected network of healthcare professionals – many of whom are often overlooked.
In Unlocking the Patient Care Equation, Konovo’s latest Market Signals report, we reveal insights from research with 352 U.S. patients across seven disease areas, conducted in June 2026.
The reality?
76.8% of patients interacted with a non-physician healthcare professional within a six-month period.
Yet, much of today’s market research still centers on the physician perspective.
This is your opportunity to see the full picture
By exploring the relationships, interactions, and decision-making moments across the entire care ecosystem, pharma teams can:
Stop relying on a single perspective. Start understanding the complete patient journey.
Download the Unlocking the Patient Care Equation infographic to discover the insights shaping the future of patient-centric research.
See how Konovo’s connected approach to healthcare market research helps you move from question to decision with confidence. Get in touch to discuss engaging the wider integrated healthcare team in your next insight project.
