Primary care physicians report steady personal views, rising patient hesitancy, and increased misinformation impacting vaccine uptake.
January 2026’s move to shared clinical decision-making is increasing pressure at the point of care, with 6 in 10 HCPs expecting more difficult vaccine conversations and added time per patient. While routine recommendations remain strong for most vaccines, intent is notably lower for COVID-19, underscoring the need for clearer guidance and practical tools to support confident discussions.
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