Imagine how your promotional effectiveness tracking research would be enhanced with access to more than 750 unique oncologists/specialists each month. You’d collect higher quality responses (with tighter recruitment windows) from better respondents (targets, high decile).
That’s how many unique oncologists/specialists InCrowd can deliver! A recent promo tracking study in multiple myeloma demonstrates InCrowd’s capability. Drawing from a pool of 755 unique oncologists who participated in September research, InCrowd pulled-in 435 of them to collect their exposure to multiple myeloma sales reps. The sample serves:
• First, to inform promotional activities (share-of-voice, reach, frequency), and
• Next, to power custom research to understand the happenings and impact of each rep interaction.
To learn more about InCrowd’s Promotional Effectiveness capabilities, download our Multiple Myeloma Promotional Effectiveness Tracking Case Study!
Download our ebook, “The Evolution of Market Research in Healthcare,” to discover the trends redefining the field and how Konovo is helping companies turn insight into action.
