Reaching HCPs Where They Work: The Impact of In-Workflow Messaging in the EHR Report

Relevance Over Reach: Understanding How In-Workflow Messaging Shapes Clinical Engagement

As EHRs become key points of connection, one insight stands out — relevance matters most. When in-workflow messages support patient care and fit naturally into a clinician’s day, they earn attention. When they don’t, they disappear.

This report presents research conducted with 100 healthcare professionals, indicating that in-workflow EHR messaging is most effective when it is relevant, timely, and focused on the patient. Healthcare professionals appreciate content that aids in care and education but tend to ignore disruptive advertisements. The conclusion is straightforward: when EHR messages add value, they enhance care—not disrupt it.

Download the full report to explore how healthcare professionals are utilizing in-workflow messaging.

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