High-Response Data Collection from U.S. Rheumatologists Using Multi-Mode Recruitment and HUB Technology
Konovo’s Rheumatology Quantitative Case Study illustrates our ability to exceed client expectations in high-stakes healthcare market research. Tasked with understanding attitudes, brand perception, and future prescribing habits of high-prescribing U.S. rheumatologists, we achieved 271 completed interviews—36% more than the client’s 200-interview goal—within a specialized target list of 2,000. By combining personal reminder campaigns, strategic marketing, higher incentives, and our proprietary HUB technology to prevent respondent duplication, we maximized list potential and ensured equal participation opportunities across multiple recruitment partners. The result: robust, actionable data to guide strategic decision-making in the rheumatic disease treatment landscape.
