April 28, 2025
Today marks an exciting milestone in the growth of our company as we share that Apollo Intelligence is now Konovo.
“Konovo” is a name built on connection and innovation. “Kon” represents the power of connecting and fostering conversations, while “novo” (which means “new”) nods to our mission to drive the future of market research through innovation.
Our perspective on healthcare research has evolved dramatically in recent years, and our brand needed to evolve with it. So why this change, and why now? Let’s take a closer look at the challenge we’re tackling.
Too Much Data, Too Few Answers
Healthcare teams struggle with a daily paradox: drowning in information while starving for actual understanding.
Though accessing data has become easier than ever, the healthcare industry still struggles with fragmented research, isolated findings, and disengaged participants. This disconnection causes frustrating delays, wastes resources, and compromises the quality of insights that teams depend on.
When these challenges persist, everyone pays the price. Companies take too long bringing treatments to market. Doctors lack crucial context for decisions. Most importantly, patients wait longer than necessary for better care. What’s needed is a comprehensive community where researchers, participants, and data sources can finally connect, creating better, faster insights for everyone.
“Market research thrives on speed and collaboration but is bogged down by complexity and fragmentation. Our clients and partners need faster access to deep, actionable insights to refine strategies and make informed decisions.”
Tal Rosenberg, CEO
A New Brand Philosophy: Connecting Insights
At the heart of our new identity is a simple but powerful idea: connecting insights.
We recognize that insights are not isolated data points, and the path to meaningful understanding isn’t a straight line. True insights emerge when we connect different studies, methodologies, and perspectives to uncover the complete picture.
We believe that connecting insights requires a comprehensive community of researchers, partners, methodologies, and data sources operating as one ecosystem.
That’s why we brought InCrowd, Survey Healthcare Global, and Glocal Mind together under one brand to focus on making these connections happen faster. Our technology and expert support create an experience that inspires participation and simplifies collaboration.
We’ve united our strengths to create what healthcare research has needed for years: a complete ecosystem where the gap between “what happens” and “why it matters” finally disappears.
Our Mission: To create a comprehensive community of researchers, vendors and data sources, leading to better, faster connected insights.
Connecting Insights: The Konovo Approach
Our conversations with clients across healthcare have revealed three consistent needs:
Access to the right healthcare experts at the right time.
Leveraging tools that work for busy healthcare professionals.
Support that fits varying team sizes and capabilities.
That’s exactly what Konovo delivers:
Our network includes over 2 million healthcare professionals, patients, and caregivers across 150+ therapeutic areas. These perspectives turn raw data into meaningful understanding.
Our platform makes participation simple for busy healthcare professionals, which is why our response rates are three times faster than industry standards.
Our strategic services team can handle as much or as little of your research as you need, from full-service guidance to self-service tools.
From Insights to Innovation: The Konovo Difference
Konovo helps solve distinct challenges throughout the industry. We have two key advantages that set us apart:
Global reach: We connect researchers to healthcare voices from around the world, breaking down geographical barriers to bring diverse perspectives into every question.
Professional collaboration: Our intelligent platform connects healthcare professionals across institutions and borders, enabling knowledge exchange that creates a collective wisdom greater than any individual insight.
For biopharma, this means accelerated development timelines and more informed decision-making.
For physicians and healthcare providers, this means having the full context behind treatment options and patient needs.
For medical technology firms, this means clearer understanding of market opportunities and compliance requirements.
That’s what happens when experts connect with data, questions find context, and insights drive cures.
See the Future More Clearly
As Konovo, we’re connecting insights that enable healthcare organizations to see the future more clearly, make more confident decisions, and speed up the innovation process that changes lives.
Experience the difference connecting insights makes.
