Targeted Qualitative Research on Medical Electrode Equipment to Guide Investment Decisions
Konovo’s Management Consultant Qualitative Case Study highlights our role as a strategic thought partner for a consulting firm conducting private equity due diligence in the medical equipment sector. Focused on medical electrode equipment and coordinating chart paper products, we recommended targeting cardiologists and neonatologists—the actual end users—over hospital buyers to gather more relevant, experience-based feedback. Leveraging our technology platform, we recruited 30 qualified users and conducted 30–60 minute in-depth telephone interviews, adjusting screening criteria in real time to ensure accuracy. Completed within just seven days, our work delivered comprehensive, actionable insights that enabled the client to evaluate product performance and market perception with confidence.
