Konovo Logo
Login
Get in Touch

Insights that Drive Healthcare Forward

Explore articles, case studies, and expert insights that reveal what’s next in healthcare intelligence.

Healthcare professionals supporting a patient throughout their care journey

Patients are urging pharma to look beyond the physician

Find out how non-physician healthcare professionals influence patients and why pharma needs a broader view of the patient journey and care team....
Keep Reading
AI survey fraud detection in healthcare market research

AI, fraud and the future of healthcare market research

See how AI-driven survey fraud is affecting healthcare market research and how smarter survey design, verification and monitoring can protect data quality....
Keep Reading
People First

People First, AI Second: Rethinking Healthcare Panel Engagement Today 

With nearly every platform claiming to be AI-powered, the real question isn't can we use AI in healthcare research — it's how. The panel's verdict: speed and automation are welcome,...
Keep Reading
Medical Science Liaison

MSLs Matter More Than You Think — If They Get It Right 

Medical Science Liaisons have more influence over oncology treatment decisions than most people assume. But that influence is fragile — and highly conditional. A new Konovo survey of 100 US...
Keep Reading

Konovo One Year Anniversary Journey

Konovo’s one-year anniversary page highlights a year of rapid growth, bringing together global teams, technology, and healthcare audiences to create a more connected approach to insights...
Keep Reading

How structured physician communities are driving oncology innovation

As oncology advances, the gap between research and clinical practice continues to widen. While clinical trials provide essential evidence, they cannot fully capture the complexities of real-world care, making direct...
Keep Reading

Can I trust Agentic AI? Validating autonomous analytics for real-world data

This article explores the growing use of agentic AI in healthcare analytics and the critical question of whether these systems can be trusted to generate valid real-world evidence. Agentic AI...
Keep Reading

Impact of Recent Vaccine Recommendation Changes​

In January 2026, vaccine recommendations moved further toward shared clinical decision-making (SCDM), signaling a deliberate shift from routine action to individualized conversation. On paper, it sounds simple: empower patients, respect...
Keep Reading

New Global Physician Data Reveal Mental Health Gaps in Rare Disease Care

In recognition of Rare Disease Day, Konovo conducted new global research examining how physicians are addressing and struggling to address mental health burden in rare disease care....
Keep Reading

AI Marketing: Four Takeaways from Konovo’s Rebrand

As Konovo prepared for its 2025 rebrand, the team embraced the energy around AI but wanted to ground the storytelling in responsible marketing—staying close to what the platform’s AI can...
Keep Reading